Notice Regarding Revisions to the Year-end Dividend Forecast and the Payment of a Hello Kitty 50th Anniversary Commemorative Dividend

February 14, 2024

Company Name: Sanrio Company, Ltd.
President and Chief Executive Officer: Tomokuni Tsuji
Securities Code: 8136, First Section of Tokyo Stock Exchange
Inquiries: Jiro Kishimura, Senior Managing Director
Ph: +81-3-3779-8058


Notice Regarding Revisions to the Year-end Dividend Forecast and the Payment of a

Hello Kitty 50th Anniversary Commemorative Dividend

At the meeting of the Board of Directors held on February 14, 2024, Sanrio Company, Ltd. (the
“Company”) resolved to revise the year-end dividend with a record date of March 31, 2024, as described
below. The Company also plans to pay a special dividend to commemorate the 50th Anniversary Year of
Hello Kitty this year, at the same time as the payment of the dividend of surplus with a record date of
March 31, 2024 (the year-end dividend).

1. Revisions to the Year-end Dividend Forecast
(April 1 ,2023 to March 31 , 2024)

Dividend per Share
2Q-end Year-end Total
Yen Yen Yen

Prior Forecasts
Published on November 2,2023 22.50 22.50 45.00

Revised Forecasts 42.50 65.00
Published on February 14,2024 (Ordinary dividend (Ordinary dividend
― 32.50) 55.00)
(Commemorative (Commemorative
dividend 10.00) dividend 10.00)
Results for the Fiscal Year under review 22.50 ― ―
(Reference)
Results for the Fiscal Year 15.00 20.00 35.00
Ended 3/2023


2. Reasons for Revisions to the Year-end Dividend Forecast

The Company believes that returning profits to shareholders is an important management issue.
Earnings in the first nine months exceeded the figures in the full-year forecast. As a result of the
upward revision of the earnings forecasts for the full year, net profit attributable to owners of parent
amounting to 17,400 million yen is now expected to be recorded. The Company has revised the normal
dividends payable at year-end to 32.5 yen per share, up 10.0 yen from the previous forecast of 22.5 yen
per share. In addition, the Company plans to pay a special dividend of 10.0 yen per share to
commemorate the 50th Anniversary Year of Hello Kitty. As a result, the total forecast dividend of surplus
(year-end dividend) with a record date of March 31, 2024, will be 42.5 yen per share. Together with the
interim dividend of 22.5 yen per share paid with a record date of September 30, 2023, the annual
dividends for the fiscal year ending March 31, 2024, will be 65.0 yen per share, up 20.0 yen from the
previous forecast of 45.0 yen per share.

We will continue striving to improve business performance in order to consistently return profits to our
shareholders, and we ask for your continued support.

The above forecasts are based on the information available to the Company at this point and on
certain assumptions deemed reasonable, and are not a guarantee that such results will be achieved.
Actual results may differ significantly due to a variety of factors.